ROI Calculator

Meta Ads ROI Calculator

Enter your campaign assumptions to project clicks, leads, sales, and return before you commit budget to Facebook or Instagram ads.

Your Inputs

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Projected Results (Payback Window)

Clicks—
Leads—
Cost / Lead—
New Customers—
Revenue—
Profit—
ROI over payback window—

Enter your numbers above. Your projection will appear here once all fields are filled in.

Lifetime Value View

LTV Revenue—
LTV Profit—
LTV ROI—

This tool gives a directional planning estimate, not a guarantee. Actual results depend on creative quality, audience targeting, offer strength, and landing page conversion, and should be validated against real Ads Manager and CRM data.

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